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Strange Wilds - Disdain

2015 · Post-Grunge Sub Pop Revival (2015) · music video
Strange Wilds - Disdain music video
2015Post-Grunge Sub Pop Revival (2015)Pacific Northwest noise-punk / Sub Pop indie underground revival, mid-2010sDir. Yomamma

What this video is

Released in October 2015 to accompany Strange Wilds' debut full-length Subjective Concepts on Sub Pop Records, 'Disdain' arrives during a renewed critical interest in Pacific Northwest noise-punk and the Sub Pop legacy. The band, an Olympia, WA power trio, explicitly invokes the label's early flannel-era identity, situating themselves within a lineage of grunge, punk, and noise rock. The video's comedic rogue-cop…

Why it matters

A representative artifact of the mid-2010s Sub Pop noise-punk revival, 'Disdain' demonstrates how Pacific Northwest underground aesthetics — low fidelity, anti-authoritarian humor, and mixed performance/narrative video formats — were being consciously re-deployed by a new generation of indie…

The director

Pseudonymous director known only as 'Yomamma,' described by Sub Pop Records and multiple music outlets as an unknown entity. No verifiable biographical details beyond the directorial credit on this video are publicly documented.

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