Strange Wilds - Pronoia

What this video is

Released July 24, 2015, the 'Pronoia' video arrived amid a mid-2010s critical resurgence of interest in Pacific Northwest noise-punk and grunge-lineage rock. Strange Wilds — an Olympia, WA power trio signed to Sub Pop Records — occupied a cultural moment when Sub Pop's legacy was being actively reclaimed by a new generation of artists drawing on Bleach-era Nirvana, Touch & Go post-rock, and Pacific Northwest…

Why it matters

As the lead single and opening track of Strange Wilds' Sub Pop debut, 'Pronoia' functioned as a scene-positioning statement for mid-2010s Pacific Northwest noise-punk revival. The video's DIY projection-on-refuse aesthetic visually codified the band's refusal of slick production norms, reinforcing…

The director

Dave Hoekje is a Pacific Northwest-based video director who collaborated with Strange Wilds on the official video for 'Pronoia,' released via Sub Pop Records on July 24, 2015. The video premiered on FLOOD Magazine. His name appears in both the Sub Pop…