GusGus - Higher ft. VÖK

What this video is

Released October 30, 2020, during GusGus's 25th anniversary year and amid the global COVID-19 pandemic, 'Higher' served as the lead single for their 2021 album 'Mobile Home' on their own Oroom label. The video represents a homecoming for the band's visual identity: co-directors Arni & Kinski were original co-founders of GusGus in 1995, making this a reunion of the collective's artistic core. The collaboration with…

Why it matters

A landmark synth-pop music video of 2020, 'Higher' exemplifies the mature, artistically self-aware phase of Icelandic electronic music. It bridges GusGus's 1990s art-collective origins with contemporary production values, while its fusion of couture fashion, architectural animation, and…

The director

Arni & Kinski (Stefán Árni and Sigurður Kinski) are Icelandic film directors based in Reykjavík, active as a directing duo since the early 1990s. Co-founders of the GusGus collective, they later pivoted to directing music videos and commercials.…