Perfume Genius - 'Die 4 You'

What this video is

Released May 9, 2017, four days after Perfume Genius's critically acclaimed fourth album No Shape (Matador Records), 'Die 4 You' arrived at a moment of peak visibility for queer indie art-pop. The video deploys body-horror surrealism — via Rosa Verloop's gender-ambiguous flesh sculptures — to reframe desire as non-binary and non-threatening, reclaiming traditionally disturbing imagery for queer sensuality.…

Why it matters

A landmark entry in the queer art-pop video canon, 'Die 4 You' demonstrates how surrealist fine-art collaboration (Verloop's sculpture) and body-horror aesthetics can be deployed to express queer desire outside heteronormative visual grammar. Sigismondi's direction bridges her industrial/gothic…

The director

Italian-Canadian director, photographer, and visual artist born 1965 in Pescara, Italy; raised in Hamilton, Ontario. Studied painting and photography at the Ontario College of Art and Design. Career spans music videos (David Bowie, Marilyn Manson, Rihanna,…