DJ Shadow - Rocket Fuel ft. De La Soul

What this video is

Released in 2019 as the lead single from DJ Shadow's album 'Our Pathetic Age' (Mass Appeal Records), 'Rocket Fuel' arrived during a moment of heightened cultural anxiety around institutional truth and conspiracy theory proliferation. The video directly engages moon-landing conspiracy mythology — a persistent strand of American counter-narrative culture — reframing it as slapstick physical comedy on a Hollywood film…

Why it matters

Landmark late-period entry in the DJ Shadow / De La Soul collaborative lineage, uniting all three De La Soul members with Shadow for the first time. Represents a high-water mark for cinematic concept-driven music video production in the electronic hip-hop space circa 2019, winning the UK Music…

The director

London-based award-winning director who graduated from Central Saint Martins in 2009. Represented by Pulse Films. Known for cinematic, concept-driven music videos with strong visual storytelling and dark humor. Has directed for artists including The Weeknd,…