Jon Spencer Blues Explosion - Flavor

What this video is

Released in 1994 as part of the Orange album cycle on Matador Records, 'Flavor' sits at a pivotal cultural intersection: the JSBX were simultaneously reviving raw Delta and Chicago blues forms through a New York noise-punk lens while absorbing hip-hop vernacular. The video was made at the moment Beck was breaking nationally off 'Loser,' and his guest vocal on the track—reportedly recorded over the phone in a single…

Why it matters

A landmark document of mid-90s garage-blues revival, 'Flavor' and its video demonstrate how JSBX synthesized blues, punk, and hip-hop into a singular aesthetic years before the garage rock renaissance of the early 2000s. The video's fast-cut, high-energy visual language mirrors the track's…

The director

American director of music videos and commercials. Studied advertising design at Syracuse University and Saint Martin's School of Art and Design, London. Joined the 1994 Lollapalooza tour as 'cruise director,' meeting the Beastie Boys, who gave him his…