GloRilla - Blessed

What this video is

Released at the apex of GloRilla's viral breakthrough moment in 2022, weeks after 'F.N.F. (Let's Go)' catapulted her to national attention and following her signing to Yo Gotti's CMG/Interscope imprint. 'Blessed' documents the artist's self-awareness of her rapid ascent — the tea party conceit literalizes the song's themes of grace and gratitude with Southern Black humor and irreverence. The video captures a…

Why it matters

Represents the 2022 wave of Memphis trap entering mainstream pop-cultural consciousness via social media virality rather than traditional radio gatekeeping. GloRilla's 'Blessed' sits within a lineage of Southern female rapper breakthrough visuals, and the Louie Knows direction typifies the…

The director

Photographer and music video director operating under the LOUIEKNOWS brand. Graduated from California State University, Northridge with a degree in communication studies. Previously served as Chief Digital Officer and created BLKDMNDS. Maintains a YouTube…