The Game - All Eyez ft. Jeremih

What this video is

Released on August 16, 2016, 'All Eyez' arrived as the lead single promoting The Game's introspective album '1992,' which drew on his childhood experiences growing up in Compton and paid homage to 1990s West Coast hip-hop figures including Tupac Shakur, Wu-Tang Clan, and Ice-T. The song's title directly references 2Pac's landmark 1996 double album 'All Eyez on Me,' situating The Game within a lineage of West Coast…

Why it matters

This video exemplifies the mid-2010s convergence of West Coast rap heritage with mainstream rap-R&B crossover production. Directed by Benny Boom — one of hip-hop video's most decorated directors with multiple BET Video Director of the Year awards — the visual reinforces the genre's shift toward…

The director

Born Clarence Douglas on July 22, 1971 in Philadelphia, PA. Studied film at Temple University before relocating to New York City. Began career as assistant director, with mentors including Hype Williams and Director X. Has directed over 200 music videos for…