Aliah Sheffield - Earth Is Ghetto

What this video is

Released June 9, 2023 on Def Jam Recordings, 'Earth Is Ghetto' emerged from a unique trajectory: the song first circulated virally on TikTok before receiving a formal major-label release and official music video. Written by Aliah Sheffield, Andrew Wansel, and Daoud Anthony, the track channels a lineage of socially conscious Black American music — addressing homelessness, police brutality, political corruption, and…

Why it matters

A landmark entry in 2020s socially conscious neo-soul, 'Earth Is Ghetto' demonstrates how protest R&B can achieve viral cultural penetration through short-form social platforms without sacrificing lyrical or visual depth. The music video reinforces the song's grounded, humanist worldview through…

The director

Mac Grant is a director and producer based in the Atlanta metropolitan area, operating under Resolve Media Group, an Atlanta-based production company specializing in commercial, film/television, and music video production. His directorial credits include…