Soccer Mommy - circle the drain

What this video is

Released January 14, 2020, 'circle the drain' arrived as the lead single for Soccer Mommy's second studio album Color Theory (Loma Vista Recordings, February 28, 2020). The video crystallizes a precise cultural moment: the late-2010s/early-2020s convergence of confessional indie rock, skate culture aesthetics, and lo-fi cassette nostalgia. Sophie Allison's frank engagement with depression and mental health placed…

Why it matters

A landmark single in the 2010s–2020s bedroom pop and confessional indie rock canon, 'circle the drain' demonstrates the genre's ability to package emotionally heavy subject matter — depression, exhaustion, relational strain — within deceptively upbeat, hook-driven production. Critics at Spin noted…

The director

Atiba Jefferson (born July 2, 1976, Colorado Springs, CO) is an LA-based American photographer, skateboarder, and director. He has spent over 30 years as a staff photographer for Thrasher Magazine and holds the record for most SLAM Magazine covers by a…