LØLØ - Dear First Love,

What this video is

Released September 25, 2020, during the height of the COVID-19 pandemic, 'Dear First Love,' arrived as LØLØ was rapidly building a fanbase through TikTok POV-cover videos. The track was the third single from a planned EP, Permanent Damage, which ultimately did not materialize. The video's intimate, letter-writing visual concept resonated with a locked-down audience primed for nostalgic, emotionally direct content.…

Why it matters

The video is a representative artifact of the 2020 TikTok-to-mainstream pipeline for indie pop-punk adjacent artists. Its epistolary concept, DIY warmth, and confessional lyrical frame encapsulate the micro-genre of 'psychotically sentimental' alt-pop that LØLØ herself coined, and which found a…

The director

Justin Alexis is a music video director and producer who operates under the handle @ThatGoodGraphic. Credited as both director and producer on LØLØ's 'Dear First Love,' (2020). Beyond this confirmed credit, no additional verifiable filmography details were…