Madison Beer - Baby

What this video is

Released August 21, 2020, during the COVID-19 pandemic, 'Baby' arrived as a third single from Madison Beer's forthcoming debut album Life Support (Epic Records, 2021). The video captures the early 2020s tension between major label pop ambition and internet-native artist identity — Beer, who rose to fame via social media and Justin Bieber's early cosign, was actively reclaiming creative authorship, having originally…

Why it matters

Sits at the intersection of contemporary R&B and dance-pop, representing Madison Beer's maturation from teen internet celebrity to polished major label pop artist. The video's warm maximalism and fast-cut choreography are emblematic of 2020 Epic Records visual aesthetics, bridging Ariana…

The director

Drew Kirsch is a self-taught American film and music video director based in Los Angeles, known for his vivid, pop-art-inflected visual style. He co-directed Taylor Swift's 'You Need to Calm Down' (2019), which won MTV Video of the Year, and received a Best…