YG, Tyga, 21 Savage - Run ft. BIA

What this video is

Released June 24, 2022 on YG's 4hunnid imprint via Def Jam Recordings, 'Run' arrived as a pre-album single ahead of YG's announced sixth studio album Pray For Me. The video taps into a mid-2022 cultural moment of West Coast rap reclaiming cinematic music video ambition, blending heist-thriller aesthetics with viral pop-culture parody via the White Chicks (2004) Wayans Brothers homage. The 'Calabasas Sisters'…

Why it matters

Represents the early 2020s apex of the narrative rap music video as a cinematic short film, where major-label West Coast hip-hop fully embraced Hollywood genre parody. The White Chicks homage functions as a cultural bridge between 2000s comedy nostalgia and contemporary trap-rap, while the heist…

The director

Self-taught American film and music video director born in San Diego, based in Los Angeles. Known for his work with Taylor Swift, Shakira, Imagine Dragons, J. Cole, Machine Gun Kelly, and Charlie Puth. Co-directed Taylor Swift's 'You Need to Calm Down'…