YG - Scared Money ft. J. Cole, Moneybagg Yo

What this video is

Released February 4, 2022, 'Scared Money' arrived as the lead single for YG's sixth studio album 'I Got Issues' on Def Jam Recordings and 4Hunnid Records, representing a high-profile cross-regional collaboration uniting Compton (YG), Fayetteville/North Carolina (J. Cole), and Memphis (Moneybagg Yo). The track invokes the widely circulated hip-hop proverb 'scared money don't make no money,' cited by artists from A…

Why it matters

A marquee example of 2022 commercial rap's 'supergroup single' format — three regionally distinct rap stars unified under a classic hip-hop proverb with a polished, cinematic video. The track bridges West Coast G-funk lineage, Dreamville lyrical prestige, and Memphis trap, demonstrating the…

The director

Drew Kirsch is an American self-taught film and music video director, photographer, and creative director based in Los Angeles. Born in La Jolla, California and raised in Reno, Nevada, he built his career independently after being declined from UCLA film…