Letters To Cleo - Here and Now

What this video is

Released in 1994 amid the post-Nirvana mainstreaming of alternative rock, 'Here and Now' emerged as Letters To Cleo transitioned from Boston's CherryDisc indie imprint to major-label Giant Records. The song became one of the defining female-fronted alt-rock singles of the mid-90s, reaching #10 on the Modern Rock Tracks chart and gaining significant MTV airplay. Its cultural footprint was amplified by placement on…

Why it matters

A defining artifact of mid-90s American female-fronted alternative rock and the MTV Alternative Nation era. The rapid-fire vocal delivery in the chorus became a genre signature marker. The video exemplifies the era's low-concept, performance-first visual language that prioritized band energy over…

The director

American music video director and cinematographer based in the San Francisco Bay Area. Began directing music videos in the late 1980s and founded production company Fire Ball Films. Worked on The Nightmare Before Christmas (1993) as a lighting camera…