Bleached - Kiss You Goodbye

What this video is

Released June 5, 2019, 'Kiss You Goodbye' arrives as Bleached's most commercially polished single to date, promoted as a lead single for 'Don't You Think You've Had Enough?' (Dead Oceans, July 12, 2019). The video taps into the late 2010s wave of 1970s nostalgia in indie and alternative pop — a period when acts across the spectrum were mining SoCal vintage culture for visual identity. The San Fernando Valley…

Why it matters

Bleached occupy a lineage running from 1970s California punk (The Germs, The Runaways) through 1990s riot grrrl into 2010s indie garage pop. 'Kiss You Goodbye' represents a commercial evolution toward groove-inflected pop-rock without abandoning their punk roots. The video's 1970s aesthetic…

The director

Giraffe Studios is a sister directing duo comprising Juliana Giraffe and Nicky Giraffe, based in Los Angeles. They are known for their work with Bleached, having directed the visual campaign for the 2019 album 'Don't You Think You've Had Enough?' on Dead…