Reboot - Official Music Video

What this video is

Released in November 2017, 'Reboot' marked the return of South Korean duo Tohoshinki (TVXQ) to active music following a nearly two-year hiatus for mandatory military service. The music video functioned as a high-stakes reintroduction to their Japanese fanbase — one of the most dedicated and commercially significant K-Pop audiences in the world. Its release was coordinated with the Begin Again dome tour and served…

Why it matters

Represents the apex of late-2010s Avex Trax prestige production for K-Pop crossover acts in Japan — a format characterized by high-budget theatrical choreography videos, tight editorial pacing, and warm cinematic color grading. Daisuke Ninomiya's direction exemplifies the J-Pop music video idiom…

The director

Japanese film director and cinematographer, also known by the alias 'NINO,' active in the J-Pop and K-Pop adjacent music video space. Credits include the Babymetal 'Karate' music video (2016), Taemin 'Flame of Love' (2017), SHINee 'Get the Treasure' (2017),…