New Order - Crystal

What this video is

Released in July 2001, 'Crystal' arrived as New Order's first original single since 1993, marking one of the most anticipated comebacks in British alternative music. The video's central conceit — a fictional young band performing in place of the actual group — functions simultaneously as a generational commentary, a commercial gambit, and an art statement, reflecting the post-Britpop moment when guitar-driven indie…

Why it matters

A landmark in post-punk revival video aesthetics, 'Crystal' exemplifies the concept video format at its most culturally generative: the fictional-band device prefigured and directly inspired The Killers, cementing the video's place in indie-rock mythology. It represents New Order's successful…

The director

Swedish director and musician born 5 December 1966 in Uppsala, Sweden. Originally recorded under the moniker Stakka Bo, scoring an international hit with 'Here We Go' (1993). Transitioned to directing, building a career spanning music videos, commercials,…