New Order - 1963

What this video is

Released in January 1995 as a standalone single, '1963' was originally a 1987 B-side to 'True Faith' elevated to A-side status via an Arthur Baker remix during New Order's semi-hiatus period. The video arrives during a moment of UK cultural ferment — Britpop at its commercial zenith, but the video pointedly sidesteps that movement's laddish iconography entirely. Director Gina Birch, rooted in the feminist post-punk…

Why it matters

Represents a key intersection of post-punk heritage and mid-90s alternative culture; the video demonstrates the mature, cinema-adjacent visual language that emerged in UK music video production post-1990, moving beyond performance clips toward short-form narrative filmmaking. Gina Birch's…

The director

Georgina Mary Birch (born October 1955, Nottingham) is an English musician and filmmaker, best known as a co-founding member of post-punk band the Raincoats (formed 1977 at Hornsey School of Art). Following the Raincoats' first dissolution in 1984, she…