Suede - She's In Fashion

What this video is

Released on 21 June 1999 as the second single from Suede's fourth studio album Head Music, 'She's In Fashion' arrived at a pivotal moment when Britpop's cultural dominance was fragmenting. Suede, hailed by Melody Maker in 1992 as 'The Best New Band in Britain,' had by 1999 deliberately repositioned their sound toward electronic textures, synths, and orchestral pop, working with producer Steve Osborne (Happy…

Why it matters

A landmark late-Britpop crossover document, 'She's In Fashion' illustrates the genre's late-1990s evolution from guitar-driven indie toward synth-orchestral pop. Produced with analogue synthesisers (Korg MS20, Moog Minimoog, EMS VCS3) and live strings, the track bridged Britpop's guitar heritage…

The director

Bo Johan Renck (born 5 December 1966, Uppsala, Sweden) is a Swedish director of music videos, television, and film. Originally a recording artist under the moniker Stakka Bo, he had an international hit with 'Here We Go' (1993). His directing career began in…