Suede - The Wild Ones

What this video is

Released 7 November 1994 as the second single from Dog Man Star — an album widely regarded as one of Britpop's darkest and most ambitious statements — 'The Wild Ones' arrived amid significant internal band upheaval, with guitarist Bernard Butler having departed before the album's release. The video's remote Dartmoor setting visually externalises the song's themes of romantic dissolution and desperate yearning.…

Why it matters

A landmark British rock ballad of the 1990s, 'The Wild Ones' synthesises glam rock theatricality, orchestral pop sweep, and confessional indie songwriting into a form that helped define the cinematic, literary wing of Britpop. Its video established a template for British alternative rock…

The director

Howard Douglas Greenhalgh (born 19 February 1963, Halifax, West Yorkshire) is a British director of music videos and advertising. He studied at the Royal College of Art and rose to prominence in the early 1990s directing videos for Snap!, Pet Shop Boys (the…