La Roux - Bulletproof

What this video is

Released on 21 June 2009 as the third single from La Roux's self-titled debut album (Polydor), 'Bulletproof' arrived at the crest of a British electropop revival that positioned acts like La Roux alongside a late-2000s pop landscape dominated by dance-oriented crossover acts. The song debuted at number one on the UK Singles Chart and later peaked at number eight on the Billboard Hot 100 in June 2010, following US…

Why it matters

A landmark of the late-2000s British electropop revival, 'Bulletproof' demonstrated that synth-pop could reclaim chart dominance without ironic distance. Its success helped legitimise a wave of keyboard-only production aesthetics in UK mainstream pop, and the music video's graphic, non-narrative…

The director

The Holograms is a directing collective credited on multiple music video projects and affiliated with UFO, a production company. They are credited as directors of the La Roux 'Bulletproof' video across IMDb, IMVDb, Dailymotion official credits (© 2009…