Mia Doi Todd ＂Open Your Heart＂ - directed by Michel Gondry

What this video is

Released in early 2010, 'Open Your Heart' arrives at a moment when Michel Gondry was re-engaging with the short-form music video format between major feature productions ('Be Kind Rewind,' 2008, and 'The Green Hornet,' 2011). The video reflects a broader 2009–2011 cultural appetite for handmade, community-oriented visual storytelling as a counterpoint to high-gloss digital production. Mia Doi Todd's Latin…

Why it matters

Represents a rare intersection of prestige music video direction (Gondry at career peak) and independent folk-pop, demonstrating how auteur directors occasionally worked with non-mainstream artists in this period. The video is a key artifact of the tactile, pre-CGI-dominant aesthetic championed by…

The director

Michel Gondry (born May 8, 1963, Versailles, France) is a French film, commercial, and music video director and screenwriter. He began directing music videos for his band Oui Oui before being recruited by Björk to direct 'Human Behaviour' (1993). He went on…