Jordan Suaste - Patience

What this video is

Released December 1, 2020 via Capitol Records, 'Patience' arrived during the peak of the COVID-19 pandemic era, when intimate, single-location music video productions became the aesthetic norm due to production restrictions. Jordan Suaste was a prototypical first-wave TikTok-to-major-label artist: his breakthrough hit 'Body' reached #3 on Spotify's US Viral 50 and #8 globally, amassing tens of thousands of YouTube…

Why it matters

A defining artifact of the 2020 TikTok-native confessional pop moment, 'Patience' bridges the organic vulnerability of DIY bedroom pop with the polished visual language of Capitol Records indie-pop production. It documents the pipeline from social-media virality to major-label visual investment,…

The director

L.A.-based filmmaker and photographer known for music video and visual media work with artists including Ashe and Jordan Suaste. Active in the indie-to-major pop visual production space circa 2020.