DaBoyDame - Hood Go Crazy ft. Jeezy, Yo Gotti, Project Poppa

What this video is

Released September 23, 2022 via Def Jam Recordings, 'Hood Go Crazy' represents DaBoyDame's strategic leveraging of his deep CMG Records network — assembling Jeezy and Yo Gotti, two pillars of Southern trap's mainstream era, alongside rising artist Project Poppa. The video arrives as DaBoyDame transitions from A&R architect — having served as executive producer of Yo Gotti's CM10: Free Game and signed Mozzy to CMG —…

Why it matters

Anchors the 2022 wave of legacy Southern trap collaborations, bridging Jeezy and Yo Gotti's mid-2000s trap origins with contemporary Def Jam commercial rap infrastructure. Represents a producer/A&R figure's successful pivot to artist status, a model increasingly common in post-DJ Khaled hip-hop.

The director

Keoni Mars is a Creative Director, Producer, and Writer who founded production company Creative At Play in 2018. He began directing music videos in 2011 and has built a client list including Ryan Leslie, Damian Lillard, Young Thug, Lil Wayne, and Ty Dolla…