Muni Long - Build A Bae (Performance)

What this video is

Released December 2020 during the height of the COVID-19 pandemic streaming cycle, 'Build A Bae' was Muni Long's (Priscilla Renea Hamilton) fourth single under her relaunched stage name on independent label Supergiant Records. The track arrived at a moment when female-empowerment rap-R&B hybrids were surging on TikTok and DSPs, with the song's luxury-standards narrative resonating with a generation of listeners…

Why it matters

A key early document of the Trap-Soul/Contemporary R&B hybrid that dominated streaming in 2020–2022. The song blends conversational rap cadences with melodic R&B over a Damar Jackson-produced up-tempo, bass-heavy beat, representing a lineage from Cardi B-era femme rap through SZA-adjacent R&B…

The director

Keoni Mars is a multifaceted Creative Director, Producer, and Writer who founded his production company Creative At Play in 2018. He began directing music videos in 2011, producing over 60 videos within his first six months. His client roster includes Ryan…