Madonna - You'll See

What this video is

Released October 23, 1995 as the lead single from Madonna's ballads compilation 'Something to Remember' (Maverick/Warner Bros.), 'You'll See' arrived during a pivotal image rehabilitation period following the polarizing 'Erotica' / 'Sex' era. The mid-90s music landscape was dominated by grunge and Britpop, making Madonna's Latin-tinged acoustic ballad a deliberate pivot toward mature artistic credibility and adult…

Why it matters

A defining document of mid-90s adult contemporary pop balladry and its intersection with music video as short-film narrative. 'You'll See' represents Madonna's conscious repositioning from provocateur to emotionally resonant storyteller, anticipating the cinematic video language that would define…

The director

American director, writer, and visual artist based in Rome, Italy. Began directing in the early 1990s with music videos including Richard Marx's 'Hazard' (1992). Has directed videos for Madonna, Justin Timberlake, Chemical Brothers, Shakira, and Kanye West,…