Madonna - Frozen

What this video is

Released in early 1998 as the lead single from Madonna's Ray of Light album, 'Frozen' marked a decisive pivot in her public persona — away from the provocateur of the early-to-mid 1990s toward a more introspective, spiritually oriented artist. The video arrived at the height of late-90s electronica's crossover into mainstream pop, with producers like William Orbit and directors like Chris Cunningham — rooted in the…

Why it matters

'Frozen' stands as a landmark artifact of the late-90s electronic pop video canon. Directed by the preeminent auteur of UK electronic music video, it synthesised avant-garde Warp Records visual culture with mainstream pop production values, demonstrating that experimental CGI and dark surrealist…

The director

Chris Cunningham (born 15 October 1970, Reading, Berkshire, England) is an English video artist and music video director. Early career included concept illustration and prosthetics work for films including Judge Dredd, and animatronic design for Stanley…