Muni Long - Build A Bae ft. Yung Bleu

What this video is

Released December 2020 under Supergiant Records, 'Build A Bae' is the fourth single in Muni Long's (born Priscilla Renea Hamilton) reintroduction campaign after adopting her stage persona. The single arrives at the intersection of pandemic-era relationship discourse and a broader cultural moment of Black women articulating financial and emotional standards in romantic partnerships — themes resonant with the…

Why it matters

Documents the early visual identity of Muni Long before her 2022 mainstream breakthrough with 'Hrs and Hrs.' The video exemplifies the 2020 independent R&B single-release strategy: short-form, high-concept aesthetic with rapid editing to maximize streaming and social media re-share value. The…

The director

Keoni Mars is a multifaceted Creative Director, Producer, and Writer who founded his production company Creative At Play in 2018. His music video career began in 2011; he has since built a client roster including Ryan Leslie, Damian Lillard, Young Thug, Lil…