thasup - blun7 a swishland

What this video is

Released in March 2020 as the music video companion to a song that had already topped the Italian Spotify Top 50 for five weeks and debuted at #1 on the Italian singles chart, 'blun7 a swishland' represents a landmark moment in Italian rap's mainstream crossover. Artist thasup (Davide Mattei) pioneered a distinctive alphanumeric visual language across his debut album 23 6451, and this video extends that identity…

Why it matters

A milestone for Italian hip-hop visual culture, this video demonstrates how a new generation of Italian rap artists adopted animated identity aesthetics — bypassing conventional performance video formats entirely in favor of cartoon world-building. It helped normalize animation as a prestige…

The director

Italian animation director and art director with over 15 years of experience in the animation industry. Associated with Movimenti Production, Italy's leading independent animation studio. Trained at Scuola Internazionale di Comics (Florence). Credits include…