Pearly - To Me (Music Video)

What this video is

Released in September 2019, 'To Me' by Cleveland duo Pearly emerged within a flourishing American bedroom-pop and dream-pop underground, heavily influenced by early David Lynch and Julee Cruise's atmospheric Twin Peaks soundtrack work. The video's self-directed, lo-fi aesthetic is emblematic of a generation of independent artists using accessible digital tools to produce emotionally resonant visual work without…

Why it matters

Represents the late-2010s convergence of dream-pop, lo-fi indie, and Lynchian atmospheric aesthetics in self-produced American independent music. The video is a textbook example of how DIY visual production can amplify rather than diminish artistic identity, positioning Pearly within a lineage…

The director

Josie Yeager and Austyn Benyak are the two members of Cleveland-based duo Pearly. They self-directed the music video for their debut single 'To Me' (2019), demonstrating DIY filmmaking practice common in the independent bedroom-pop scene of the late 2010s.