MEW - 156 (Video Version)

Name: MEW - 156 (Video Version)
Uploaded: 2003-01-01T00:00:00+00:00
Description: Released in 2003 as the fourth and final single from Mew's breakthrough album Frengers, '156' arrived at a moment when Scandinavian alternative acts were beginning to cross into international markets via UK licensing deals with major labels such as Epic/Sony. The video's use of Ron Rege, Jr.'s underground-comics illustration style…

2003 · Post-Britpop / Early 2000s Indie Internationalism (2003) · music video

2003Post-Britpop / Early 2000s Indie Internationalism (2003)Early 2000s European Indie / Dream Pop / Progressive Pop

What this video is

Released in 2003 as the fourth and final single from Mew's breakthrough album Frengers, '156' arrived at a moment when Scandinavian alternative acts were beginning to cross into international markets via UK licensing deals with major labels such as Epic/Sony. The video's use of Ron Rege, Jr.'s underground-comics illustration style placed it at a rare intersection of American indie-comics culture and European…

Why it matters

Represents a key artifact of early-2000s European progressive indie-pop crossing into global markets. The animated format and underground-comics visual grammar distinguish it from contemporaneous live-action indie videos, aligning it with a lineage of art-driven animated promos. The song's…

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