Ayelle - Psychopaths (Music Video)

What this video is

Released August 23, 2019, 'Psychopaths' emerged during a prolific period in which Ayelle — a Swedish-Iranian, London-based singer-songwriter — was releasing one single per month with PRS Momentum Fund support. Produced by New Zealand's BAYNK and conceptually rooted in the Netflix horror film Bird Box, the video sits within a late-2010s wave of streaming-native independent artists for whom self-directed, low-budget…

Why it matters

A document of late-2010s alternative electronic R&B at its most auteur: sparse BAYNK production, introspective lyricism, and a self-co-directed video aesthetic that collectively define the independent streaming-era sound and look. The video's desaturated warmth and fast rhythmic cutting model a…

The director

Co-directed by Ayelle (Swedish-Iranian London-based singer-songwriter, born in Sweden, raised in Spain, trained and based in London at time of release) and Magdalena Wolk, operating under the visual production imprint Visuals by Mags (visualsbymags.com).…