Daughtry - It's Not Over

What this video is

Released in January 2007, 'It's Not Over' was the debut single from Daughtry's self-titled album, itself released November 2006 — a record that would become the fastest-selling debut rock album in SoundScan history and the best-selling album of 2007 per Billboard. The video arrived at a critical juncture in music industry history: digital singles were overtaking physical formats, AOL video streaming was an emerging…

Why it matters

A flagship artifact of mid-2000s post-grunge and mainstream hard rock, 'It's Not Over' represents the commercial apex of the post-Idol rock crossover phenomenon. Its music video codified an era's aesthetic grammar: dual-thread narrative/performance intercut structure, warm-saturated HD…

The director

Dean Karr is a Los Angeles-based director and photographer who received a BFA from Washington State University and attended the Art Center College of Design in Pasadena. He is known for his bold visual style and has directed videos for Marilyn Manson, Dave…