Imagine Dragons - Love of Mine (Night Visions Demo)

What this video is

Released September 2, 2022, as the lead single from Night Visions (Expanded Edition) — the 10th anniversary reissue of Imagine Dragons' seven-times-platinum debut album. 'Love of Mine' was one of two previously unreleased demos surfaced for the reissue, making it a significant archival document for the band's early creative period. The animated video format — rather than a live-action shoot — reflects a 2020s…

Why it matters

Represents the alt-pop/indie rock animated video tradition of the early 2020s, in which major acts use premium animation to valorize archival and demo-tier material. The video extends the visual world of Night Visions' original era (2012) into a contemporary animated idiom, bridging the band's…

The director

Jose Lun is an art director and animator influenced by music and film, associated with Dreambear — a contemporary production company and animation studio based in Brooklyn, New York, with production teams in Los Angeles, Nashville, Atlanta, the UK, and South…