Korn - Got The Life

What this video is

Released in August 1998 as the lead visual from Korn's third album Follow the Leader (Epic/Immortal Records), 'Got the Life' arrived at the precise moment nu-metal was transitioning from underground phenomenon to mainstream force. The video's satirical destruction of wealth — cars, champagne, opulent gifting — enacted the anti-materialist ethos of a band from Bakersfield navigating sudden celebrity, while the…

Why it matters

A landmark artifact of nu-metal's commercial peak, this video documented the genre's unprecedented MTV crossover moment. Its TRL retirement history makes it a primary source for studying late-1990s music video consumption patterns, fan request culture, and the competitive economics of the TRL…

The director

Born August 9, 1968 in Kalamazoo, Michigan, raised in Newport Beach, California. Began career as record producer and music video director in early 1990s, working with Sugar Ray. Directed over fifty music videos including Sublime's 'Santeria', Smash Mouth's…