Kelsy Karter - Liquor Store On Mars feat. Adam Slack (of The Struts)

What this video is

Released August 20, 2019, 'Liquor Store On Mars' arrived in the wake of Kelsy Karter's viral Harry Styles face tattoo stunt, which had catapulted her from rising LA indie act to internet-infamous personality earlier that year. The video represents a pivot toward substantive artistic statement: a conceptual rock video using space as emotional metaphor for post-breakup escapism. Karter's identity as a New…

Why it matters

The video is a significant artifact of the late 2010s indie rock revival, blending retro-glam performance aesthetics with concept-driven sci-fi narrative. It documents a moment when artists used viral social media notoriety to transition into serious artistic credibility, and exemplifies the…

The director

Kelsy Karter (born 1 August 1992) is a New Zealand-born, LA-based singer-songwriter who co-directed this video. Austin Hughes is a Los Angeles-based cinematographer, editor, and photographer who has collaborated with Karter on multiple music videos.