The Linda Lindas - ＂Growing Up＂

What this video is

Released February 1, 2022 as the lead single and announcement vehicle for The Linda Lindas' debut album on Epitaph Records, 'Growing Up' arrived during a moment of heightened cultural appetite for youthful, unironic punk energy. The band — four Asian-Latinx teenagers from Los Angeles — had gained viral notoriety in May 2021 with 'Racist, Sexist Boy,' positioning them within a long lineage of LA punk and riot grrrl.…

Why it matters

The video visually codifies The Linda Lindas' brand of post-pandemic teen punk: joyful, lo-fi, and conceptually playful rather than aggressive. By using iPhone footage and a domestic setting, it stakes out a position within a tradition of punk anti-spectacle while the fashion-forward costume…

The director

Humberto Leon is the co-founder of influential fashion brand Opening Ceremony, which he established alongside Carol Lim. He is also known as a fashion designer and creative director. The 'Growing Up' video marked his first foray into music video direction.…