Fastball The Way www.fastballtheband.com - Fastball The Way www.fastballtheband.com

What this video is

Released in early 1998 during the peak of alternative rock's mainstream crossover, 'The Way' became one of the defining singles of the era, spending seven weeks at #1 on Billboard's Modern Rock Tracks chart. The song was inspired by the real-life 1997 disappearance of an elderly Texas couple, Lela and Raymond Howard, though the video deliberately avoids that subject in favor of an abstract, sun-drenched desert…

Why it matters

A landmark single of 1990s American alternative rock, 'The Way' demonstrated that post-grunge radio could accommodate retro-flavored, Latin-inflected pop songwriting. Its chart dominance (7 weeks at #1 Modern Rock; top 5 Billboard Airplay) and Grammy nominations for Best Rock Performance by a Duo…

The director

Born August 9, 1968 in Kalamazoo, Michigan. Raised in Newport Beach, CA. Earned a B.A. in Psychology from UC Irvine. Began career producing and co-writing for Sugar Ray, then transitioned to music video direction with over 50 credits including Sublime, Smash…