The Cure - Pictures Of You

What this video is

Released in March 1990 as the fourth and final single from Disintegration (1989), 'Pictures of You' arrived at a pivotal juncture: gothic and post-punk aesthetics were achieving unprecedented mainstream penetration through MTV, while the British independent music ecosystem was colliding with major international distribution. The choice to shoot in a remote Scottish highland location during a historically severe…

Why it matters

A landmark of gothic rock and dream pop visual culture, the video exemplifies the lo-fi-as-aesthetic-choice approach that defined Tim Pope's Cure collaborations: Super-8 grain, natural light, and environmental unpredictability deployed in deliberate opposition to the glossy, high-budget production…

The director

Timothy Michael Pope (born 12 February 1956, Hackney, London) is a British film director best known for music videos and feature films. He directed over 37 videos for The Cure across their career, beginning with 'Let's Go To Bed' (1982). His broader credits…