The Cure - High

What this video is

Released March 1992 as the lead single from Wish, 'High' arrived at a pivotal commercial moment for The Cure — bridging their critically revered, sonically dense late-1980s work (Disintegration, 1989) with a more radio-accessible, emotionally open sound. The video, produced under Fiction Records and directed by longtime collaborator Tim Pope, exemplifies the band's deliberate pivot toward warmth and accessibility.…

Why it matters

A key artifact of early-1990s British alternative rock's MTV crossover moment, 'High' demonstrates how post-goth bands reframed their visual language for mainstream consumption without abandoning iconographic identity. The video stands as a document of Tim Pope and The Cure's two-decade creative…

The director

Timothy Michael Pope (born 12 February 1956, Hackney, London) is a film director best known for music videos and feature films. He studied at Ravensbourne College of Art. He directed 37 videos for The Cure across their career, and also made videos for David…