The Cure - Just Like Heaven

What this video is

Released in October 1987 as the third single from Kiss Me, Kiss Me, Kiss Me, 'Just Like Heaven' marked The Cure's breakthrough into the American mainstream, reaching No. 40 on the Billboard Hot 100. The video arrived at the height of MTV's cultural dominance, when visual storytelling could propel a British alternative act into US chart territory. The studio-fabricated Beachy Head setting — constructing an English…

Why it matters

Represents the pivotal moment when UK goth-post-punk aesthetics were successfully packaged for mainstream consumption without sacrificing subcultural identity. The video's theatrical romanticism — cliff-edge choreography, soft-focus dream sequences, costume colour opposition — became a template…

The director

Timothy Michael Pope (born 12 February 1956, Hackney, London) is a British film director celebrated for his MTV-era music videos. He studied at Ravensbourne College of Art. He directed over 37 videos for The Cure — their near-exclusive video collaborator…