Katy Perry - Small Talk

What this video is

Released August 30, 2019, as a standalone Capitol Records single, 'Small Talk' arrived during Katy Perry's post-Witness creative reset — a period of standalone singles rather than album-cycle releases. The video's dog-show pageantry concept directly echoed the cultural moment of the 2019 Met Gala's 'Camp' theme, which Perry herself had attended dressed as a human chandelier. Directed by then-emerging…

Why it matters

Represents the late-2010s synth-pop commercial video format: fast-paced editing (avg shot 3.07s, 55 cuts in under 3 minutes), warm high-key cinematography, theatrical set-based narrative, and comedy-inflected storytelling. Significant as an early Western credit for Tanu Muino, whose visual…

The director

Born Tetyana Muinyo on December 7, 1989, in Odesa, Ukraine, to a Ukrainian mother and Cuban father; raised between Ukraine and Cuba. Began career in fashion as stylist and model, then transitioned to photography before directing. Rose to prominence directing…