Katy Perry - Never Really Over

What this video is

Released May 31, 2019, 'Never Really Over' marked Katy Perry's first solo original material since her polarizing 2017 album Witness — a record widely seen as a creative and commercial stumble. The single, co-produced with Zedd and Dreamlab, was embraced by critics as a return to the buoyant electropop of her Teenage Dream peak. The music video amplified this narrative of renewal through an elaborate new-age healing…

Why it matters

A defining late-2010s electropop/dance-pop text that exemplifies the Zedd-era producer-driven pop single format. The video's visual language — pastel-saturated, choreography-heavy, nostalgic-but-contemporary — became a reference point for major-label pop comeback aesthetics. Its commercial and…

The director

London-born, L.A.-based multi-disciplinary director and creative director. Studied at Parsons School of Design, NYC. Worked at Commune Design post-graduation specializing in architecture and graphics. Founded menswear label Guns Germs $teal (GG$), gaining…