📺 MTV Rewind
Home › Artists › Katy Perry

Katy Perry - The One That Got Away

2011 · Post-Recession Pop Maximalism (2010–2012) — peak era of Katy Perry's Teenage Dream album cycle, defined by cinematic ambition in mainstream pop videos, emotional counter-programming to the era's neon-bright aesthetic, and a shift toward narrative-driven, film-quality production within the MTV/VEVO ecosystem. · music video
Katy Perry - The One That Got Away music video
2011Post-Recession Pop Maximalism (2010–2012) — peak era of Katy Perry's Teenage Dream album cycle, defined by cinematic ambition in mainstream pop videos, emotional counter-programming to the era's neon-bright aesthetic, and a shift toward narrative-driven, film-quality production within the MTV/VEVO ecosystem.Cinematic mainstream pop — early 2010s trend of narrative, film-quality pop videos modeled on short filmsDir. Floria Sigismondi

What this video is

Released November 11, 2011, as the sixth single from Katy Perry's Teenage Dream, this video arrived at the apex of an unprecedented chart run — Perry had already achieved five consecutive number-one singles from one album (a first for a female artist). Rather than chasing a sixth number-one, Capitol Records framed the release around Perry's personal affection for the song's emotional register. The video's…

Why it matters

A landmark example of the early-2010s cinematic pop video, the production elevated mainstream pop music video conventions by adopting indie-film pacing, theatrical makeup, and a non-linear narrative structure. Its slow editing tempo (10.74s avg shot length) and low-brightness aesthetic (39.09/255)…

The director

Italian-Canadian director, photographer, and screenwriter (born 1965, Pescara, Italy; raised in Hamilton, Ontario). Studied at Ontario College of Art and Design. Career spans music videos, feature films, commercials, and TV. Known for directing videos for…

Read the full researched annotation on RAD →
More: All Katy Perry videos · Browse channels · Turn on the TV →