Olamide - Abule Sowo

What this video is

Released March 21, 2016, 'Abule Sowo' arrived at a moment when YBNL Nation, under Olamide's leadership, was the dominant creative force in Nigerian street rap. The title phrase — evoking the concept of a resourceful village hustler who converts nothing into something — embodies the aspirational street ethic central to Olamide's persona and fanbase. Shooting at Olumo Rock in Abeokuta, a site of deep Yoruba…

Why it matters

Represents the peak of YBNL Nation's street rap visual language — fast editing, outdoor naturalism, and cultural rootedness. Sits within a lineage of Nigerian rap videos that consciously use heritage locations to assert local identity against the globalizing pull of Afrobeats pop aesthetics,…

The director

Adasa Rawlinson Cookeygam (b. October 21, 1981, Port Harcourt, Rivers State, Nigeria) is a Nigerian music video director, cinematographer, commercial director, colourist, and filmmaker. He transitioned from customer service work into directing in 2010,…