The House Of Love - You Don't Understand

What this video is

Released mid-1992, 'You Don't Understand' arrived at a fraught crossroads in British indie culture: grunge was dominating the US alternative charts, the Madchester scene had collapsed, and shoegaze bands such as My Bloody Valentine, Ride, and Slowdive were consuming UK press attention. The House of Love — formed in London in 1986 and signed to Fontana/PolyGram — occupied an awkward transitional space: too polished…

Why it matters

Represents the late-stage flowering of the UK neo-psychedelic indie guitar band lineage that ran from the Jesus and Mary Chain and early Creation Records through to the shoegaze era. 'You Don't Understand' is the band's most overtly rock-oriented single and their biggest US alternative radio hit,…