Candyskins - ＂Feed It＂ - music video, directed by Grady Cooper

What this video is

The Candyskins occupied a unique transatlantic position in the late 1990s: formed in Oxford in 1989 and considered by the British music press as one of the seminal early Britpop bands, they found relatively stronger commercial footing on American modern rock radio than in the UK. 'Feed It,' the lead single from their final album Death of a Minor TV Celebrity (Velvel, October 1998), became their highest-profile US…

Why it matters

Representative of the late-Britpop crossover moment when Oxford-scene guitar-pop was being repackaged for American modern rock consumption. 'Feed It' demonstrates how UK indie bands of the era adapted melodic jangle-pop to MTV-ready visual formats, utilizing high-energy outdoor performance…

The director

Grady Cooper III is an American director, producer, and Emmy-nominated film editor from Raleigh, North Carolina. He attended the University of North Carolina at Chapel Hill, graduating in 1987 with a degree in English. In the 1990s he directed and produced…