ITZY ＂WANNABE＂ M⧸V @ITZY - ITZY ＂WANNABE＂ M⧸V @ITZY

What this video is

Released on March 9, 2020 — mere days before global COVID-19 lockdowns began — 'Wannabe' became one of the defining K-pop viral moments of the pandemic era, accumulating 100 million YouTube views by April 21, 2020. The video amplifies ITZY's signature 'teen crush' brand established with 'Dalla Dalla' (2019) and 'Icy' (2019), positioning the group as the leading torchbearers of 4th-generation K-pop's…

Why it matters

A milestone single in 4th-generation K-pop, 'Wannabe' consolidates the girl-crush subgenre's pivot from aspirational cool toward defiant self-expression. Its house-meets-hip-hop-meets-bubblegum-pop sonic hybrid — produced by Galactika — and its multi-vignette MV format became reference points for…

The director

Naive Creative Production (also known as NAIVE) is a South Korean music video production company with a long-standing relationship with JYP Entertainment. The company has directed videos for major JYP acts including TWICE, GOT7, 2PM, DAY6, miss A, and ITZY,…