Come to daddy - Come to daddy

What this video is

Released October 6, 1997 on Warp Records, Come to Daddy arrived at the apex of UK experimental electronic music's mainstream crossover moment. Situated within the post-rave IDM and drill-and-bass scenes, the video fused body horror, urban decay aesthetics, and brutalist architecture into a visual language that had no mainstream precedent. Cunningham's use of the Thamesmead estate — already coded through Kubrick's A…

Why it matters

Defines the apex of the IDM/drill-and-bass music video form. Demonstrated that electronic music videos could operate as short horror films with full narrative arc, practical prosthetics craft, and cinematic location work — elevating the format and establishing a body-horror visual grammar that…

The director

Chris Cunningham (born 15 October 1970) is an English video artist and music video director. Early in his career he worked as a comic book artist for 2000 AD and in special effects on films including Judge Dredd and Alien: Resurrection. He later designed…